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I’m a creative person interested in 
how brands break norms, grab attention and create conversation. 

My ethos is about bringing together people, objects, ideas, materials and places — manifesting meaningful dialogue and building public good in
the process.

Check out some visual projects on the right-hand side, or some strategy writing on my substack below. 

Contact me for full folios.


︎ Contact
︎ Adland [Substack] 
 
I’m a creative person interested in how brands break norms, grab attention and create conversation.

My ethos is about bringing together people, objects, ideas, materials and places — manifesting meaningful dialogue and building public good in the process.

Check out some visual projects on the right-hand side, or some strategy writing on my substack below.

Contact me for full folios.


︎ Contact
︎ Adland [Substack]



















D&AD Awards — Universal Music Group 

London, United Kingdom
March 2024

Brief: Visual Identity
Demographic: Internal Staff 
Concept: ‘This Makes Me Proud To Be British’
Keywords: Discreet, Punk, Partisan 

www.dandad.org
UMG wanted to create a poster and suite of promotional designs for their annual staff-only event. The audience won’t find out the artists until they’re in the room, so the visual identity needs to spark excitement and intrigue without relying on any visuals of artists or big names.

Historically, the event has been called “UMusic Autumn” but for 2024, there’s scope to give it a new branding and name. 


I needed to create an identity that can live across everything from email invites to posters to in-venue branding. This is a celebration for Universal Music UK, not the global office. It takes place at an indoor venue in London.






Logo



Character






Print Promotion — In UMG Offices 
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