I’m a creative person interested in
how brands break norms, grab attention and create conversation.
My ethos is about bringing together people, objects, ideas, materials and places — manifesting meaningful dialogue and building public good in
the process.
Check out some visual projects on the right-hand side, or some strategy writing on my substack below.
Contact me for full folios.
︎ Contact
︎ Adland [Substack]
I’m a creative person interested in how brands break norms, grab attention and create conversation.
My ethos is about bringing together people, objects, ideas, materials and places — manifesting meaningful dialogue and building public good in the process.
Check out some visual projects on the right-hand side, or some strategy writing on my substack below.
Contact me for full folios.
︎ Contact
︎ Adland [Substack]
D&AD Awards — Twister
London, United Kingdom
March 2024
Brief: Strategy & Design
Demographic: Gen Z & Millenials
Concept: ‘A Summertime Plot Twist’
Keyword: Mystery
www.dandad.org
London, United Kingdom
March 2024
Brief: Strategy & Design
Demographic: Gen Z & Millenials
Concept: ‘A Summertime Plot Twist’
Keyword: Mystery
www.dandad.org
Twister wanted to create a guerilla marketing campaign that gets young people (16 - 18) excited and connected to the Twister brand – this is all about creating a powerful idea that uses on-the-ground activations to build (and renew) Twister fans. Furthermore, Twister is looking to continue to engage with those young-at-heart consumers, the ones who have been enjoying the ice lolly in their youth but may have grown out of it now.
The idea must centre Out of Home advertising and get people talking on social media to help launch Twister’s new look & feel in 2024 and beyond.
The idea must centre Out of Home advertising and get people talking on social media to help launch Twister’s new look & feel in 2024 and beyond.
