I’m a creative person interested in
how brands break norms, grab attention and create conversation.
My ethos is about bringing together people, objects, ideas, materials and places — manifesting meaningful dialogue and building public good in
the process.
Check out some visual projects on the right-hand side, or some strategy writing on my substack below.
Contact me for full folios.
︎ Contact
︎ Adland [Substack]
I’m a creative person interested in how brands break norms, grab attention and create conversation.
My ethos is about bringing together people, objects, ideas, materials and places — manifesting meaningful dialogue and building public good in the process.
Check out some visual projects on the right-hand side, or some strategy writing on my substack below.
Contact me for full folios.
︎ Contact
︎ Adland [Substack]
IYAWA®
London, United Kingdom
March 2023
Brief: Visual Identity, Packaging and Communications
Demographic: Milleniall + Multicultural
Concept: 70’s, Candid, Professional
Keywords: Fun, Revival, Certainty
www.iyawa.world
London, United Kingdom
March 2023
Brief: Visual Identity, Packaging and Communications
Demographic: Milleniall + Multicultural
Concept: 70’s, Candid, Professional
Keywords: Fun, Revival, Certainty
www.iyawa.world
IYAWA® is a skincare brand built on the shoulders of a West African cocoa bark recipe that has been trusted and enjoyed for many generations. Founder and lab lead Judith began by iterating the traditional blend with different fruit, vegetable and essential oil infusions, providing new and interesting flavours that capture both African and Western imagination.
I was asked to find tone of voice and visual language for the products, and to also design both the packaging and logo. I was given full creative licence, the only conditions being to target millenials, avoid cliché and produce something unexpected.
I was asked to find tone of voice and visual language for the products, and to also design both the packaging and logo. I was given full creative licence, the only conditions being to target millenials, avoid cliché and produce something unexpected.
Mark
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Logo
Logo
We decided that translating the Nigerian roots of the product without employing the vernacular of it’s origin would be apologetic, clichéd and uncaptivating. So instead of masking the brands’ essence with Western platitudes, we decided to mix traditional verbeage with well known phrases in the comms. Much like advertising of the 70’s era, we wanted to include lenghty blurb, and used that space to tell the story.
I then created these posters, much in the same vein as the editorial ads. The visual direction employed was professional, retro and candid — all characteristics we identified with the product and it’s origin. We came up with two word phrases to capture immediate attention. We rarely choose more than three words.
