I’m a creative person interested in 
how brands break norms, grab attention and create conversation. 

My ethos is about bringing together people, objects, ideas, materials and places — manifesting meaningful dialogue and building public good in
the process.

Check out some visual projects on the right-hand side, or some strategy writing on my substack below. 

Contact me for full folios.


︎ Contact
︎ Adland [Substack] 


















 
I’m a creative person interested in how brands break norms, grab attention and create conversation.

My ethos is about bringing together people, objects, ideas, materials and places — manifesting meaningful dialogue and building public good in the process.

Check out some visual projects on the right-hand side, or some strategy writing on my substack below.

Contact me for full folios.


︎ Contact
︎ Adland [Substack]



















Shoop Soup
London, United Kingdom
2019 — 2022

Brief: Logo, Menu + Digital Design
Demographic: City Lunch 
Concept: No Frills, Executive
Keywords: Minimal, Positive, Down to Earth

www.shoop-soup.com
Shoop Soup are a well loved Fitzrovia eatery, established in 2018 by Noam Oppenheimer and Gilles Brem. Setup to serve premium quality during morning and lunchtime rush hours. The success of the cafè has been built on reliable service and a talented kitchen. 

I produced various assets for use including logo, seasonal menus, loyalty cards, posters and emailers. I was also resident photographer, producing most of what was used across digital platforms. 



Logo



Alternative