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I’m a creative person interested in 
how brands break norms, grab attention and create conversation. 

My ethos is about bringing together people, objects, ideas, materials and places — manifesting meaningful dialogue and building public good in
the process.

Check out some visual projects on the right-hand side, or some strategy writing on my substack below. 

Contact me for full folios.


︎ Contact
︎ Adland [Substack] 
 
I’m a creative person interested in how brands break norms, grab attention and create conversation.

My ethos is about bringing together people, objects, ideas, materials and places — manifesting meaningful dialogue and building public good in the process.

Check out some visual projects on the right-hand side, or some strategy writing on my substack below.

Contact me for full folios.


︎ Contact
︎ Adland [Substack]



















ScoutLDN
London, United Kingdom
March 2023

Brief: Logo & Website Design
Demographic: 18 — 25 
Concept: Avant-Garde, 60’s Italia
Keywords: Fresh, Gender Neutral, Businesslike 

www.scoutldn.com
ScoutLDN are an internationally renowned model agency that for over 25 years have scouted runway and campaign models. Headed up by Jody Furlong and Marz Majid, the agency partners with brands including Burberry and Victoria's Secret to Fenty Beauty and ASOS.

For the logo mark, I was asked to channel the avant-garde feel of the Italian 60’s era. Keywords I gleaned were travel, speed and confidence. The website brief was simple — make it straightforward. Their demographic being mainly Gen Z, they were sure to brief a minimal style, with the shortest possible user journeys. Businesslike and functional.  



Logo Design



Alternate

Website 


GIF
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