IYAWAArt Direction, Graphic Design, CopywritingIYAWA® is a skincare brand built on the shoulders of a West African cocoa bark recipe that has been trusted and enjoyed for many generations. Founder and lab lead Judith began by iterating the traditional blend with different fruit, vegetable and essential oil infusions, providing new and interesting flavours that capture both African and Western imagination.
I was asked to find tone of voice and visual language for the products, and to also design both the packaging and logo. I was given full creative licence, the only conditions being to target millenials, avoid cliché and produce something unexpected.