giffgaff x d&ad
Creative Strategy, Art Direction, Design
giffgaff wanted to create a PR campaign that gets people talking and lets them know giffgaff are the go-to-site for refurbished phones.
In the wider strategy brief, the goal was to make giffgaff synonymous with refurbished. I executed a two pronged campaign dovetailing cool visuals with even cooler purpose. There is a link to the entire creative process here. For the strategy workings, please request full folio.