Shola Ladeji   
Index


UndergrowthWebsite Design, Presentation Design Undergrowth is a cultural investigation agency founded by journalist Clive Martin and filmmaker Charlie Bone. They move away from stale insights culture to create work that is dynamic, shareable, and holistic in equal measure. I created the presentation deck for a Saatchi Gallery presentation and designed this new website.




Thrivin GymwearRetouch, E-COM BannersFounded in 2023 by couple Ruud & Renee Woering, Thrivin Gymwear represents the perfect fusion of shapewear and gymwear. I was asked to support with e-comimage retouching and banners. 


AC.CESS MagazineLogo, Art Direction, Graphic Design Issue one. 265+ pages of behind the scenes accessories world. Icons present and future. Stephen Webster, Marc Jacobs, Zandra Rhodes, Found and Vision, Jin Soon Choi, Sam McKnight, Chanel. Much, much more. Art directed and designed by myself in collaboration with lead photographer Arved Colvin-Smith & editor-in-chief Ian Luka. 


Launch LemonadeLogo, Brand Identity, Tone of Voice Launch Lemonade are on a mission to democratize AI agent creation, making it accessible for businesses to build, deploy, and monetize intelligent solutions that drive real revenue growth. I was on hand to crystallise the brand idea, assess the competition and create a new brand identity that replaced all the design and comms previously deployed in the bootstrapping phase.

Black Business MagazineLogo, Editorial Design, Art Direction Black Business is a fast growing quarterly magazine founded by Justice Williams MBE. I came onboard as lead designer, first job — update logo. I design and direct every issue front to back . I also co-create the visuals for advertisers (including Lloyds Bank) and signage for events. 

                     

TAG Agency Logo, Brand Identity,  Website, Tone of Voice TAG Agency helps brands reach new gen audiences through strategy, campaigns, content + community partnerships. I was brought on to provide a full service rebrand, from competition strateg and tone of voice to brand guidelines, deck presentations and the website. 
                                                   

Odyssey SevenLogo, Brand Identity, Brand Guidelines Odyssey Seven is an IRL/URL resource for personal growth and informed, authentic perspectives from people that represent the values and lived experience of black women. The owner, pre-investment, wanted a logo and visual aesthetic that communicated her seven brand pillars in a cohesive and long lasting identity system. 














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ShoopLogo, Menus, Posters, Photography Shoop is a café located in the heart of W1 serving fresh hot falafels, shakshookas and other things in fresh warm pitta bread. Their dishes are middle - eastern inspired, full of flavor and attention, and all prepared on site by our team. I produced signage and marcomms (both print and social) in a time period where the stores grew from one to three premises. 


Scout LDNLogo, WebsiteScoutLDN are an internationally renowned model agency that for over 25 years have scouted runway and campaign models. Headed up by Jody Furlong and Marz Majid, the agency partners with brands including Burberry and Victoria's Secret to Fenty Beauty and ASOS. For the logo mark, I was asked to channel the avant-garde feel of the Italian 60’s era. he website brief was simple — make it straightforward and with shortest possible user journey.


giffgaff x d&adCreative Strategy, Art Direction, Design (self initiated)giffgaff wanted to create a PR campaign that gets people talking and lets them know giffgaff are the go-to-site for refurbished phones.

In the wider strategy brief, the goal was to make giffgaff synonymous with refurbished. I executed a two pronged campaign dovetailing cool visuals with even cooler purpose. There is a link to the entire creative process here.  For the strategy workings, please request full folio.











     


Roku MaruCreative Strategy, Art Direction, DesignDescription incoming. For the strategy workings, please request full folio.



Code UCreative Direction (Shillington Brief)
 For one of my projects at Shillington, I was asked to design an OOH campaign for a coding school attempting to appeal to creatives. I used the type infrastructure of code-speak with familiar vernacular to bridge the knowledge gap and meet beginners where they are.  

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durex x d&adCreative Strategy, Art Direction, Design Durex wanted to develop an innovative service, product or campaign that solves a barrier to sexual freedom. My response considered how breaking down barriers will give my audience more confidence to find their true sexual self, free from the current pressures they might experience. What I make is completely up to me, as long as it feels authentic to the Durex brand.

  


Cho Meets Iro Art Direction, Graphic DesignChō Meets Iro is a self-initiated cafe and film club concept, aiming to launch in Autumn 2026. Inspired by a growing West African diaspora, post-decolonial storytelling and striking similarities between Nigerian and Japanese languages, I am looking forward to introducing a new nightlife experience that connects communities and celebrates our culture in a new way. 


IYAWAArt Direction, Graphic Design, CopywritingIYAWA® is a skincare brand built on the shoulders of a West African cocoa bark recipe that has been trusted and enjoyed for many generations. Founder and lab lead Judith began by iterating the traditional blend with different fruit, vegetable and essential oil infusions, providing new and interesting flavours that capture both African and Western imagination.

I was asked to find tone of voice and visual language for the products, and to also design both the packaging and logo. I was given full creative licence, the only conditions being to target millenials, avoid cliché and produce something unexpected.
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